Four tourist paths crossing Georgia and featured among the Cultural Routes of the Council of Europe were recently on display as a nighttime projection outside the Metekhi Church in downtown Tbilisi.
The lighting display was set up as part of a number of initiatives and announcements related to developing and promoting tourist orientations for cultural attractions in the country — from revealing the western city of Kutaisi as the host of the 2021 Cultural Routes Annual Advisory Forum to a launch of a new smartphone application for tourists.
The projection itself presented the CoE’s four Cultural Routes in Georgia, themed on various historical and cultural subjects and representing the country among the 61 states in the roster.
Featuring Georgian cities and countryside, the European Route of Historic Thermal Towns and Prehistoric Rock Art Trails were added to the registry in 2010, with the Iter Vitis Route of winemaking featured since 2009 and the European Route of Jewish Heritage on the list since 2004.
Information and visuals illustrating the routes were projected on a wall surrounding the Tbilisi church, with enthusiast explorers photographing the lighting show, while another nighttime presentation in the location unveiled a new mobile app for tourists.
„[The application] enables users to not only find the routes certified by the Council of Europe or Georgia, but also create their own paths that other explorers will be able to access” – Cultural Routes of Georgia.
Currently available on Google Play Store, the software will also be launched for iOS devices.
The reveal came days before an awards ceremony in Tbilisi celebrated the four Georgian routes in the Council of Europe registry as well as two new locally launched tourist paths.
At the Georgian National Museum, the CoE-certified routes were distinguished with certificates of appreciation, while awards were handed to the recently established routes themed after the 19th century German settlements in Georgia and a trail following French writer Alexandre Dumas’ 1858-1859 travels throughout the Caucasus.
The formal ceremony was held within Cultural Routes — Georgia, Europe, an event hosted by the Ministry of Education, Science, Culture and Sport of Georgia, where a final major announcement concerned western Georgia’s regional capital of Kutaisi.
The capital of the Imereti Province will become the host city of the 2021 Cultural Routes Annual Advisory Forum, an annual gathering of route operators, local and regional authorities, heritage and tourism organisations and other participants in member states of the Enlarged Partial Agreement on Cultural Routes.
A grassroots network programme of the CoE, Cultural Routes works to channel intercultural dialogue and “promote a better knowledge and understanding of European history”.
The roster features 38 routes themed on varied subjects from architecture to gastronomy to art, music and literature.